At the Trade-Mart Dundee Stars we have an engaged and loyal following, both in Dundee Ice Arena and online.
Our fanbase has a relatively even split of genders and age groups.
Our fanbase is predominantly within the DD postcode area, but we have fans engaging and following the Stars across the whole of the North East of Scotland, rest of the UK and worldwide.
GENDER
MALE – 51.70% FEMALE – 48.30%
AGE RANGES
UNDER 18’S – 12.03%
18 – 24 – 12.80%
25 – 34 – 24.31%
35 – 44 – 17.85%
45 – 54 – 17.83%
55 – 64 – 10.62%
+ 65 – 4.56%
POSTCODES
DD – 71%
PH – 13%
AB – 7%
KY – 6%
OTHER – 3%
We currently have 23,500 followers on Twitter, with around 2 million impressions per month. We have seen a increase in followers from 15,300 in 2016 to our current level of 23,500. Follow us HERE!
We have approximately 21,680 likes on Facebook, with a engagement reach of around 250,000 per month and an engagement rate of around 8.97%.
We have seen the largest growth in Facebook follows/likes, across the league, increasing organically from 6,400 likes in 2016 to our current level of around 21,680. Like/Follow us HERE!
We also have around 13,124 followers on Instagram, we reach around 6,500 accounts per week and have around 21,500 impressions per week with an interaction rate of around 11.3%. The audience has steadily grown from 3,100 in 2016. Follow us HERE!
On TikTok we have 10.600 followers and have actively engaged with this platform sionce it’s launch. We had 1,849,753 video views, 1,113,358 audience reach and 38,465 profile views in the last 12 months. Follow us HERE!
We have 3,320 subscribers on Youtube, with 2,145,174 total views on Youtube, with approximately 15,000 views every week for our highlights, interviews, live shows and relive games. Subscribe HERE!
Our website has around 145,000 hits per month and is a fantastic source of information for everything to do with the Stars. The website is updated regularly with articles, blogs, stats and much more. Our website has been designed and hosted by the fantastic Blue2
We have achieved this growth by the fantastic work that our Stars TV media team have undertaken and employing a full time content creator, who has been delivering engaging content for reels and tiktoks. This is something that we can assist you with and use our reach to engage our audience with your brand/brand message.
We have some excellent opportunities to become digital partners, email [email protected] for more information.
