The Dundee Stars are Tayside’s professional ice hockey club currently playing in the UK’s Elite Ice Hockey League (EIHL). Throughout the hockey season the Stars compete with the country’s finest from Belfast, Cardiff, Coventry, Fife, Glasgow, Guildford, Manchester, Nottingham and Sheffield. We are about to embark on our 10th season in the Elite League and 19th as an established club, the organisation is going from strength to strength.

The Stars play home games at the modern 2400 seated-capacity Dundee Ice Arena, with additional capacity of 300 standing on game nights. Dundee Ice Arena is host to over 3000 events per year. The Arena has an annual footfall of over 300,000 which includes audiences from many different backgrounds.

There are a wide range of sponsorship opportunities to enhance your organisation’s profile from individual player sponsorship to kit branding. These wide range of packages ensures that there is something that suits all budgets and your corporate needs. Our team will work hard to ensure your business, gains the full benefit from being part of our corporate family.

Ice hockey in the UK is gaining increasing popularity, year on year with high league attendances and national press coverage. Dundee Stars have seen an increase in attendance of around 25% over the last 2 seasons, alone and we hope to continue that upswing with the help of the business community and support of our loyal fans.

In season 2018/19, the Elite League had over 1 million fans attend games across all arenas and over 2.7 million watching at home, through our Live game’s and highlight show’s, which are broadcast on Freesports in the UK.

Being a partner with the Dundee Stars allows your organisation, to increase brand awareness and attract a larger audience.

Board Sponsorship   

  • On-ice board – With an on-ice board your brand will be right in amongst the action. This premium advertisement will run for one full calendar year.
  • Upper-stand board – Be in amongst the Stars faithful with Stand boarding. The upper stand boards are visible to all spectators. This advertisement will run for one full calendar year.


Uniform Sponsorship 

  • Jersey – Premium corporate advertisement through brand stitching on all Stars jerseys. Your brand will be clear on both player jerseys and all fan replicas.
  • Shorts – Premium corporate branding on front, rear or sides of all player shorts.
  • Socks – Sole sponsor on the front of all player socks.
  • Helmet – Sole sponsor on the side of all player helmets.


Player Sponsorship 

Sponsor a player for the 2019/20 season and reap the following benefits:

  • Your company will be announced each time your sponsored player is involved in a key game moment.
  • Have your sponsored player visit your company throughout the season to promote your business.
  • Your business name will appear on all screenshot graphics of your player, be that online or on the big screen in DIA.
  • Gain a signed jersey of your sponsored player at the end of the season.

Stick Sponsorship

  • A new initiative for season 2019/20
  • You will sponsor your players stick for the entire season.
  • Your business name will appear on all screenshot graphics of your player, be that online or on the big screen in DIA.
  • You will receive the signed stick from your player, on the ice and have your photo taken. This will take place at the end season. If you can not manage to that game. Your player will come to your place of business, for a photo and deliver your stick.
  • A great way to gain a piece of Stars memorabilia and support your player and club.


Hospitality Packages 

There is no better way to enjoy a Stars match than in one of our two hospitality lounges! Take in the action from our premium balcony seating which is perfect for entertaining clients, a staff night out or an evening with friends and family!

Our match-night hospitality package has the following benefits:

-Personal suite that is available an hour before face off until an hour post-match.

-Drinks package that includes two boxes of beer and 2 bottles of wine. Pay bar available for further beverages.

-Premium balcony seating.

-Corporate announcements throughout the evening as match sponsor.

– Your logo or business name to appear on the big screen pre game announcements and on our live stream and highlight shows.

-A selection of pies, savouries and cakes served at the end of the first period along with tea and coffee.

-Opportunity to present MOM post-match on ice, to one of the teams.

-Opportunity to meet players post-match.

Our packages can accommodate a party of around 10 at only £60pp!

Community Partner

In season 2016/17, Dundee Stars embarked on an ambitious drive to improve their community outreach programme. In that year “Stars in the Community” was borne. The remit of the Stars in the Community project was to broaden the appeal of ice hockey and Dundee Stars, in Dundee and the surrounding areas. While tackling issues such as child obesity, social inclusion, promoting the importance of education and living a healthy, happy and active lifestyle. Our players are great examples of positive male role model’s in our community and are a credit to the organisation.

In season 2019/20, we have set a target of meeting and interacting with over 3000 school aged children, within a 30 minute drive of Dundee Ice Arena. To achieve this goal, we are seeking Community Partners, that can aid with funding for our projects or donate resources and or expertise.

Stars TV Partner

As our Stars TV Partner, your business will appear on all live games that we stream from Dundee Ice Arena, which is approximately 30 games per season. You will also be mentioned at various times during the stream and also in the weekly highlights shows that we produce.

Social Media Partner

As our Social Media Partner, your business will be advertised across all of our social media platforms, 2 or 3 times per week. Your logo will appear in the header photo’s of all of our social media platforms.


As we build up to one of our biggest seasons in franchise history, it has never been a better time for your organisation to be part of the Dundee Stars.

To become a corporate partner at Dundee Stars contact Michael Ward at [email protected] or on 07966846507.